The Associated Press (AP) on Instagram: "Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don’t clearly label that they have used a “synthetic performer.” The law, signed in December by Gov. Kathy Hochul, went into effect Tuesday. Her office is calling it a “first-in-the-nation law” that will boost transparency at a time when it says AI-generated performers are popping up across all forms of media, including on social platforms and in digital advertising. Synthetic performers are defined under state law as “digitally-created media that appear as a real person.” The law applies to ads in any medium. “In New York, we are setting the rules of the road instead of letting AI run the show,” Hochul, a Democrat, said in a statement. The “simple, honest disclosure” required by the law “protects consumers, respects our creative workforce and keeps New York at the forefront of responsible innovation,...
